PORTFOLIO CAREERS ARE THE FUTURE OF WORK.

SIDE HUSTLING IS HOW THE JOURNEY BEGINS.

The Start-Up Playbook is dated.

Entrepreneurs today are building portfolio careers, not companies.

They are stacking income streams, not chasing scale.

But, most campuses are still optimized for unicorns.

So, most student entrepreneurs stay hidden.

Our mission is to bring hidden entrepreneurs into your ecosystem,‍ ‍with applied training that meets them where they are: as side hustlers.

Portfolio Careers are the Future of Work.

Side Hustling is how the journey begins.

Lane Two is where side hustling happens.

OUR WHY

STUDENT SIDE HUSTLE TRAINING IN ACTION:

In 2025, we trained 350+ side hustlers on campuses across Canada, and the United States. Nothing inspires us more than helping early-stage and aspiring entrepreneurs, like Nick, to build real businesses, make real money, and create a real impact.

There are hidden entrepreneurs across your campus who need your help. Our programs will bring them into your ecosystem with support that meets them where they are: as side hustlers.

Jeff has been a great asset throughout my time in the How to Start a Side Hustle program. His clear guidance and wealth of experience has been comforting and informative while navigating the ever changing entrepreneurial experience.

When I joined the course it helped me to gain momentum and have a real support system around me. This allowed me to take action and generate $7k in revenue in the 3 months completing the course and getting clear on my vision and implementing systems that helped propel me forward. Many new opportunities have come from this new found drive and motivation and the Side Hustle Program definitely helps keep that motivation going even after completing the course.

University of Manitoba, The Stu Clarke Centre for Entrepreneurship.

Nick Kohuch, side hustle: Nojo Tea

How to Start a Side Hustle Alumni

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  • "Working with Jeff has given me insight into who I can become as an entrepreneur, and he has shown me the resources that are readily available to support me. Transforming my ideas into a business is not an easy thing to do, but the step-by-step approach Jeff shares makes it feel possible. I enjoy Jeff's teaching style, it is both gentle and empowering- as someone with adhd, he really shows you that you can start a side hustle if you want to. Thank you Jeff!"

    — Asmar Ahmad, currently studying Computer Science, while building a side hustle selling full-body rhinestone suits that bring glamour to your next music festival, concert, or rave.

  • "The side hustle program has helped me tremendously. I have always had ideas about starting a side hustle to grow my income, but I never had the right guidance or motivation to follow through. I love how the program has actionable goals to work on between each session because it drives me to answer questions and do research that would be hard for me to do myself. Jeff makes everything easy to understand, and I was amazed by how his templates and brainstorming strategies applied to all of our side hustles. It was a great experience because I am so much further in my entrepreneurial journey than I would've been without the program. The program has challenged me to do things out of my comfort zone. I really appreciate the continued support through follow-up coaching because it feels like Jeff really wants to see our success. Overall, a great program and definitely one that I know will continue to change lives."

    — Athena Dube, currently studying nursing, while pursuing a side hustle as a freelance video editor and producer.

  • "My experience with Jeff in How to Start a Side Hustle had a huge impact on helping us launch our product. I realized there was so much about entrepreneurship that I didn’t know, especially when it comes to customer discovery and effective planning. Jeff did an amazing job explaining each step of the process from beginning to end. His explanations were clear, detailed, and supported with helpful examples, which made everything easier to understand. He was also very supportive and always made himself available for questions, whether through email, after class, or during one-on-one coaching. This created a strong sense of support throughout the program. Overall, this experience had a significant impact on our business, we made our first sales within 2 months of finishing the course, and even after launching, we still felt supported through the post-course coaching. It never felt like we were on our own."

    — Fatima Ali, currently studying engineering, while growing her organic hair oil side hustle, which she runs on campus with her best friend and business partner.

JOIN THE NEWSLETTER!!!

The Startup Playbook is dated.

Portfolio Careers are the future of work.

Lean Side Hustling is the way to start and grow a portfolio career.

Every week, we share insights about Lean Side Hustling, our frameworks for supporting side hustlers to grow portfolio careers, and other stories from the frontlines of the future of work.

Let’s navigate the postmodern era of entrepreneurship together.

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OUR PARTNERS

Beloit College

The University of Manitoba

The University of Arkansas

Lenoir Community College

Mount Royal University

OUR PROGRAMS

THE SIDE HUSTLE ROADMAP WEBINAR

A 90-minute live online training session that introduces early-stage and aspiring side hustlers to the step-by-step roadmap to to transform their ideas, skills, and knowledge, into a side hustle. This webinar is the perfect first test to pull the hidden entrepreurs from across your campus into your entrepreneurship ecosystem.

THE SIDE HUSTLE INCUBATOR

A 3-week series of Learning Labs (3) and flipped classroom coaching sessions (3) that guides students through our Lean Side Hustle System so they can define their side hustle model hypothesis and take real steps to test it with customers. This series is a grea fit for both existing side husters, and students who are in the ideation stage.

HOW TO START A SIDE HUSTLE

A 6-week online course and coaching program that supports a wide range of early-stage and aspiring side hustlers to develop the skills and knowledge to thrive in this new era of entrepreneurship. During this live online training program, Jeff helps students to install the lean side hustle system, while guiding them through the development of their go-to-market plan, so they’ll be ready to create the shortest pathway possible to new revenue with the launch their side hustle.

READY TO LEARN MORE?

Let’s meet student entrepreneurs on your campus where they are, as side hustlers.

We are now scheduling our core Side Hustle Programs for the 2026 - 2027 academic year.

Keynote speaking and in-person workshops are also available, upon request.

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