LANE TWO IS WHERE SIDE HUSTLING HAPPENS.
Co-owners Jeff & Laura are partners in business and in life.
Lane Two runs on their collective experiences and expertise, and they are working together to grow adaptable portfolio careers, while designing life on their terms.
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Laura is the better half of the micro-team that runs Lane Two (one half of the human team, that is. We are bionic entrepreneurs over here at Lane Two - an AI-Augmented micro-team, primed for this new era of entrepreneurship). Laura leads all things systems, operations, and content. She drives all communication activities and manages all internal client projects, while handling all other internal operations and finances (thank goodness for Laura).
Partner in life and business with Jeff. Cat mom to Earl and Florence.
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Jeff is the other half of the human micro-team that runs Lane Two. Jeff has built a portfolio career over the past 15 years, with stints as a startup founder, corporate innovation leader, and a freelance course creator. He developed Lane Two’s Lean Side Hustle System + suite of side hustle programs, and has personally trained over 2000 early-stage and aspiring entrepreneurs. Jeff also speaks at entrepreneurship conferences, leads partnership development for Lane Two, and writes the Lean Side Hustle Newsletter.
Partner in life and business with Laura. Cat dad to Earl and Florence.
WHAT IS LANE TWO?
Lane One is your current context. It’s your current revenue generating activities.
Lane One is the execution Lane in your portfolio of work: it’s where you create value and get paid.
Lane Two is the Testing Lane. It’s where run experiments with new side hustle ideas.
Lane Two is where you proactively diversify your portfolio career so you can at once defend against uncertainty, while opening up new avenues to abundance.
SIDE HUSTLE PROGRAMS: MEDIA ATTENTION
Winnipeg Free Press:
CTV News:
https://www.ctvnews.ca/winnipeg/video/2025/08/09/how-to-start-a-side-hustle/
UM News Today:
https://news.umanitoba.ca/turning-a-passion-project-into-a-side-hustle-business/?fbclid=PAZnRzaAMv5lxleHRuA2FlbQIxMQABpxeIKXKUCAkGnPffuNMIN7vD0CjpQZ0AmSfG1AtKbMU2moSHRH2HVchEzn5I_aem_DN_7g6MtV8yjkIgIU-Tw5A
Global News:
https://globalnews.ca/video/11499422/side-hustle-101
UM Today
https://umtoday.ca/stories/launching-side-hustle-business-beyond-lab
Beloit College Center for Entrepreneurship
https://www.beloit.edu/live/news/7598-summer-side-hustle-a-unique-coaching-experience