Create New Value, Generate New Revenue & Find New Opportunities To Grow.
Differentiate from competitors by identifying unmet market needs, then test, validate, and grow your new offer.
We are the bolt-on testing zone and launchpad for new products and services that can augment your core business model, help to differentiate from competitors and unlock new opportunities to deliver value to your customers.
Your team is built to execute your existing business model. We are built to test, validate and grow new opportunities that sit outside of your existing capacity. With deep experience in corporate innovation, we are experts in not only bringing new, innovative offers to market, we excel when it comes to securing buy-in and navigating the complex decision making processes that precede bringing a new initiative to market.
How We Help
We bolt-on and execute this work in collaboration with you and your team. Or, we can implement a Training + Coaching model, whereby we help you to develop your internal capacity by training your team members to execute our process:
Problem / Opportunity identification + prioritization
We work with you and the necessary stakeholders within your organization to define, rank top problems / opportunities and prioritize which areas we want to focus on with your Lane Two growth project.
Market Validation + Business Model Iteration
We implement market validation processes to connect directly with end users / customers to develop a holistic understanding of how we can best serve them with a new offer. This market research is then used to inform the development and iteration of the business model.
Launch, Iterate, Scale
We work with you to plan and execute the launch of the new offer + business model. Then, we support ongoing data collection, iteration, and scaling of the new offer.
Our Services
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We work with you on a project basis to execute the core activities required to bring your new offer to market.
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Available as a full, or half day workshop, plus follow-up coaching to support the implementation of the training, we’ll support your team to identify an opportunity, develop a plan to test and validate it, and then provide ongoing coaching to support the implementation.